Kibo Africa

Kibo Africa is a new social mobility enterprise based in Kenya. Its purpose is to unlock opportunities by providing access to safe and reliable mobility. The proposition enables people to go wherever – and do whatever – they need to, on high-quality motorcycles. The bikes are designed in Amsterdam, built in Kenya, and engineered specifically for Africa. A service strand offers trusted support for training, safety equipment and maintenance.

We developed and implemented a brand strategy and communications and designed a retail and service network. The country’s motto, Harambee, meaning ‘pull together’, evokes a national can-do attitude. Together, our insights inspired the legacy-driving idea for Kibo — Go Do.

Go Do forms the basis for the brand and all Kibo communications. We art directed the brand and product photography for use in outdoor advertising and created four films telling the story of Go Do through the experiences of Kibo customers.