Family and Community Services
Working with Family and Community Services' (FACS) Youth Empowerment Program (YEP) we launched the ‘YOU’ brand to promote a wide range of support and services available to young people with personal experience in the out-of-home care (OOHC) system.
In order to convey the broad range of rights that youth aged 15-25 years involved in the system are entitled to understand and pursue, FACS realised the importance of really understanding their audience and connecting differently. While a more direct channel of communications was needed, the challenge was also about engaging with integrity and honesty. Given the nature of the communications and messaging, this required a strategic and empathetic approach.
Each touchpoint was designed for a specific role and context, all working together to provide information answering questions that can assist the youth to make informed decisions about their lives.
Selected Works
Spy BarProject type
Guards BarProject type
SaisonProject type
Mauro ColagrecoProject type
broProject type
PizzApertaProject type
OzHarvestProject type
Battersea Power StationProject type
Kibo AfricaProject type
deFrost*Project type
NaturaProject type
PinkfernProject type
SēingProject type
FACS - Family and Community ServicesProject type