The Guards Bar

raffles-230930-fb-case-study3-566285

The Guards Bar and Lounge strikes a powerful and regimented note in its branding, echoing the pomp and ceremony of the Horse Guards located opposite the hotel at the entrance to St, James’s Park and overlooked by Buckingham Palace. Details from the guards’ iconic uniforms – gold buttons, striped medals and regal red – inform the menu design, while the bold, bespoke typeface is influenced by the distinctive silhouette of the guards’ sentry posts.

Guards-Bar_2_1920x1080
guards-bar-8-1920×1080-456855
guards-bar-14-1920×1080-453701
LOUIS-XIII-@-THE-GUARDS-BAR-AND-LOUNGE
raffles-230930-fb-case-study9-950954_169

Selected Works

Spy BarProject type

Guards BarProject type

SaisonProject type

Mauro ColagrecoProject type

broProject type

PizzApertaProject type

OzHarvestProject type

Kibo AfricaProject type

deFrost*Project type

NaturaProject type

PinkfernProject type

SēingProject type

Contact

© Alex Baumann 2025