The Guards Bar
The Guards Bar and Lounge strikes a powerful and regimented note in its branding, echoing the pomp and ceremony of the Horse Guards located opposite the hotel at the entrance to St, James’s Park and overlooked by Buckingham Palace. Details from the guards’ iconic uniforms – gold buttons, striped medals and regal red – inform the menu design, while the bold, bespoke typeface is influenced by the distinctive silhouette of the guards’ sentry posts.
Selected Works
Spy BarProject type
Guards BarProject type
SaisonProject type
Mauro ColagrecoProject type
broProject type
PizzApertaProject type
OzHarvestProject type
Battersea Power StationProject type
Kibo AfricaProject type
deFrost*Project type
NaturaProject type
PinkfernProject type
SēingProject type
FACS - Family and Community ServicesProject type