The continued success and growth of OzHarvest presented an opportunity to design an Annual Report that could also serve as a powerful marketing and communications tool. Focusing on the theme of ‘family’, the 2015 Annual Report celebrated all those with an association with the brand.

The ‘hand in hand’ idea is all about people. People from all walks of life, united by a passion for “delivering goodness” across Australia. Collectively, these people are the OzHarvest family. An impactful fold-out cover was created using an origami ‘people-chain’ brought to life with exuberant portraits of OzHarvest family members including volunteers, chefs, drivers and supporters.

The OzHarvest 2015 Annual Report is one of the key communication tools for the charity to build awareness about its work and achievements, on a yearly basis. It highlights OzHarvest’s key pillars of food rescue, education and engagement and food rescue data and also drives consumer awareness about the effectiveness and measurable work that OzHarvest performs both locally and internationally.

Credits
Client: OzHarvest
Agency: Frost*Collective
Creative Director: Vince Frost
Design Director: Ryan Atkinson
Designers: Alex Baumann, Ryan Curtis
Account Manager: Max Delplanque